Shopify Store Redesign & Conversion-Focused UX

I redesign Shopify stores that turn visitors into buyers.

Conversion-focused Shopify redesigns for small product brands in skincare, soap and beauty. Clearer pages, more trust, a smoother path to checkout.

See Before & After Get a Free Store Audit
  • Shopify Partner
  • Working with US brands
  • Skincare, soap & beauty focus
Desktop homepage of a redesigned skincare Shopify store
The same store on a mobile phone

Selected work

Before & After

Drag the handle to compare. Every redesign starts with one question: what is stopping a visitor from buying?

Email signup section

Jenny Joy's Soap email signup before: a plain default 'Subscribe to our emails' box Jenny Joy's Soap email signup after: a branded green section titled 'Stay inspired. Stay connected.'

Jenny Joy's Soap

Handmade soap brand · jennyjoyssoap.com

What wasn't working

  • Busy homepage with no clear path to best-sellers
  • Product pages light on trust: ingredients, reviews and shipping info were hard to find
  • Mobile layout felt cramped, with small tap targets

What I changed

  • Turned a default signup box into a branded "little joy in your inbox" section
  • Rebuilt the homepage around best-sellers and the brand story
  • Redesigned product pages with clear ingredients, benefits and reviews
  • Added trust cues near Add to Cart (shipping, returns, handmade promise)
Subtle Commerce website before the redesign Subtle Commerce website after the redesign

Subtle Commerce

eCommerce agency website · subtlecommerce.com

What wasn't working

  • Services were hard to scan, so visitors couldn't see the offer quickly
  • Weak, scattered calls to action
  • Dated visual style that undersold the agency's work

What I changed

  • Clear headline and service structure above the fold
  • One primary call to action, repeated at the right moments
  • Modern, editorial visual system with consistent spacing
  • Faster, fully responsive pages
Novie skincare concept store, starting theme before customisation Novie skincare concept store after the redesign

Novie Concept Project

Skincare brand concept store, built on Shopify

The starting point

  • A generic theme that looked like every other store
  • No clear story about ingredients or skin concerns
  • Product pages that left key buying questions unanswered

What I designed & built

  • A calm, premium visual identity for a skincare audience
  • Shop-by-concern navigation so visitors find the right product fast
  • Product pages with routines, ingredients and how-to-use sections
  • Custom Shopify sections the brand can edit without code

Services

How I help your store sell more

Focused services for brands that already have great products and want a store that does them justice.

Shopify Store Redesign

A full redesign that makes your brand look as good as your products feel, built to guide visitors to checkout.

  • A store that builds trust at first glance
  • Clear paths to your best-sellers
  • Designed mobile-first, where most of your buyers shop

Conversion-Focused UX & Product Page Optimization

Product pages that answer every buying question: ingredients, benefits, reviews, shipping.

  • More visitors clicking Add to Cart
  • Fewer doubts before checkout
  • Smoother cart and checkout flow

Website CRO Audit

A detailed review of what's costing your store sales, backed by my UXAuditor tool, with a prioritised list of fixes.

  • Know exactly what to fix first
  • Clear, plain-English recommendations
  • Useful even if you never hire me

Custom Shopify Theme Sections & Development

Custom sections and features built in Liquid, so your store does what your theme couldn't.

  • Sections you can edit yourself, no code needed
  • Fast, clean, theme-friendly code
  • No extra apps slowing your store down

Store Setup for New Brands

Launching your first store? I'll set it up properly from day one, with a design that's truly yours.

  • Launch with a polished, trustworthy store
  • Products, collections and pages set up right
  • A short walkthrough so you can run it with confidence

My audit tool

Meet UXAuditor: audits based on evidence, not guesswork

Every audit I do is backed by UXAuditor, my dedicated UX audit tool. It shows your store the way your customers see it, so we fix what actually matters first.

  • Every device

    Full-page views of your store on desktop, tablet and mobile.

  • Attention heatmap

    Predicts where visitors look first, and whether your buttons get noticed.

  • Accessibility checks

    WCAG checks pinned to the exact spot on the page, so nothing is vague.

  • Prioritised fixes

    Load speed plus a ranked list of issues, so the biggest wins come first.

Audit my store
UXAuditor report for a soap store homepage: an attention heatmap over the page, attention scores, and a numbered list of UX and accessibility issues

Free for a limited number of brands

Get a free mini audit of your store

Send me your store link. I'll record a short walkthrough of the top things that may be costing you sales, and how to fix them. No obligation.

Claim my free audit

Process

A clear path from audit to launch

You always know what's happening, what's next and what I need from you.

  1. Audit

    I review your store, analytics and customer journey to find what's holding sales back.

  2. Strategy & Wireframes

    We agree on priorities, and I map out page layouts before any visual design.

  3. Design

    Polished designs in Figma for desktop and mobile, refined with your feedback.

  4. Build & Test

    I build it in Shopify and test it across devices, browsers and the full checkout flow.

  5. Launch & Support

    A smooth launch, a walkthrough of your new store, and support while you settle in.

Why work with me

Design that's measured by sales, not just looks

Conversion first

Every layout choice has a reason: helping the right visitor find the right product and buy it.

I know your customers

Skincare, soap and beauty buyers care about ingredients, trust and feel. I design for exactly that.

Clear communication

Regular updates in plain English. No jargon, no disappearing, no surprises.

Fast turnaround

A focused process and clear milestones mean your new store goes live sooner.

Kind words

What clients say

A 5.0★ rating from clients on Upwork and Fiverr. Here are a few of their reviews.

“Working with Hina comes with solutions. She doesn't just identify problems; she takes the time to understand them and finds practical, effective ways to solve them. She's reliable, detail-oriented, and always focused on delivering a better result. I feel very confident in asking her to do anything related to our Shopify store.”

Shopify store owner, United StatesReview on Fiverr

“Working with Hina has been an absolute pleasure, and I am truly grateful for the exceptional work she has done. Hina's ability to consistently overdeliver has left me in awe.”

Website design clientReview on Upwork

“What I appreciate most about her is that she takes her work seriously. You can tell fairly quickly when someone is only interested in finishing a job and getting paid, and when someone actually cares about whether the work is done properly.”

Shopify store owner, United StatesReview on Fiverr
Portrait of Hina Manzoor, Shopify store designer and developer

About me

Hi, I'm Hina.

I help small product brands sell better on Shopify. I love working with brands made by real people: the soap makers, the skincare founders, the ones who care about every ingredient.

My job is to make sure your store shows that care, and makes it easy for the right customer to say yes. I handle design, UX and Shopify development, so you work with one person who understands the whole picture, from first click to checkout.

Tools I work with

  • Shopify
  • Liquid
  • Figma
  • HTML / CSS / JS
Let's talk about your store

FAQ

Questions, answered

How long does a redesign take?

Most full redesigns take 2–4 weeks, depending on the number of pages and custom features. You'll get a clear timeline before we start.

Do you work with US clients across time zones?

Yes. I work with US brands and keep my schedule flexible. Most updates happen async, so nothing waits on time zones, and calls are booked at a time that suits you.

Do I need to be on Shopify already?

No. I can redesign an existing Shopify store, or set up a new one for you. If you're moving from another platform, let's talk about your setup first.

What does the audit include?

The free mini audit is a short recorded walkthrough of the top issues on your store. The full CRO audit covers your homepage, collections, product pages, cart and mobile experience, with a prioritised fix list. I use my own audit tool, UXAuditor, for heatmaps, accessibility and speed checks on desktop, tablet and mobile. The full audit is $100.

How do payments work?

Simple and fair: 50% upfront to book your project, and 50% at launch. Payment is by bank transfer. Every project starts with a clear written quote.

What do you need from me to start?

Your store link, collaborator access to Shopify, your logo and brand assets, and a short chat about your goals. I'll send a simple checklist so nothing is missed.

Contact

Let's make your store sell better

Tell me a little about your store and what you'd like to improve. I reply within 24 hours.